With reference to pharmaceuticals, a resounding yes! Patent rights and rules of law specify the marketing for branded pharmaceuticals vis-à-vis generics. That is well within the province of intellectual property and patent rights. The real issues are life-threatening drugs that are kept under patent rights to the detriment of the populace. There should be no law that undermines human survival.

When it comes to products and services, everything becomes generic unless a specific and innovative technology is used. Take the case of Apple and its innovations like the iPhone. The technology presented, plus its brand title as an Apple product, delivers the brand promise and has the integrity; copies from where ever are alleged imitations (case in point—Apple vis-à-vis Samsung). Counterfeiting is the illegal use of brand titles for generic products produced and sold in the marketplace under the same brand titles.

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