• Isuzu enthralls Cebuanos with 4×4 action playground


    isuzu20160823Isuzu Philippines Corporation (IPC) continues to provide thrill and excitement to four-wheel-drive enthusiasts with the latest staging of their 4×4 Action Playground, this time in the Queen City of the South, Cebu.

    Following successful runs in Metro Manila and Iloilo, IPC staged the Isuzu 4×4 Action Playground in Cebu City on August 12-14, 2016. Held at the open parking area of SM City Cebu, the event drew off-road driving enthusiasts and mall goers alike for its unique brand of motoring spectacle.

    Featured at the show were two units each of the Isuzu mu-X 4×4 LS-A and Isuzu D-MAX 4×4 LS, which were offered up for test-drives affording 4×4 fans and other consumers to experience the excellent off-road performance of the two models. To ensure that the mu-X’s and D-MAX’s off-road capabilities were ably shown to the crowd, the Isuzu 4×4 Action Playground featured various extreme obstacles, which included the slipper slope, articulation ramp, 40-degree transverse-angle ramp, and the centerpiece – the 30-foot Thrill Hill.

    ”Cebu City’s blend of island living feel and urban sophistication makes it one of the most appealing places in the Philippines. Its proximity to natural beauty provides the perfect balance to its bustling city life. This means vehicles like the Isuzu mu-X premium SUV and Isuzu D-MAX pickup are the ideal choices for Cebuanos as both models can comfortably navigate urban settings as well as being highly capable of taking on the great outdoors,” IPC Senior Vice-President Arthur Balmadrid said during the event’s opening on August 12.

    Accompanying Balmadrid at the opening ceremony was Emmanuel Aligada, president of Isuzu Automotive Dealership Inc., who along with other IPC executives experienced first-hand the variety of driving obstacles found in the Isuzu 4×4 Action Playground.

    Serving as added attractions at the event was the special on-the-spot 30-percent discount that IPC offered on genuine Isuzu parts and accessories.

    “The discount promo is IPC’s humble way of showing our tremendous appreciation to the people of Cebu, who have been faithful to the Isuzu brand for decades. This unwavering support is what made Cebu one of the strongest markets for Isuzu,” Balmadrid said.

    The mu-X 4×4 LS-A, which is equipped with Isuzu’s 4JJ1-TC (HI) 3.0-liter diesel engine that has common rail direct injection, an intercooler and a Variable Geometry System (VGS) turbocharger, is rated to produce 163 ps (161 horsepower) at 3,200 rpm and 380 Newton-meters of torque at 1,800-2,200 rpm. Matched to the engine is a five-speed automatic transmission with sequential shift function.

    Ready to take any terrain
    This is the same robust and fuel-efficient power train that’s found in the D-MAX 3.0L 4×4 LS. The horsepower and torque provided by the engine ensured that both mu-X and D-MAX models featured at the Isuzu 4×4 Action Playground were able to traverse the obstacles on the track without encountering any difficulty.

    Also helping the mu-X and D-MAX to achieve incomparable off-road capability is Isuzu’s 4WD Terrain Command Select Dial, which allows drivers to switch from two-wheel drive to four-wheel drive Low mode by simply turning a knob. Drivers may also switch from two-wheel drive to four-wheel drive High mode even while the vehicles are traveling at speeds of up to 100 kph. The mu-X and D-MAX also have ideal approach and departure angles, boosting their performance in all types of terrain.

    The 2016 mu-X 4×4 3.0L LS-A AT and mu-X 4×2 3.0L LS-A AT are equipped with Hill Start Assist, which prevents the vehicles from rolling back when starting from a stop on an incline; cruise control; a new rear spoiler with integrated third brake lamp; interior chrome garnishes; multi-information display and instrument meters; and an entertainment system that features a high-resolution eight-inch capacitive touch screen display and control panel for the various improved functions, including for WiFi, Bluetooth and BT Music. The system’s navigation feature also has a pinch function, as well as split screen capacity when in radio, disc, USB and iPod modes.

    Along with the new features, the 2016 mu-X variants are also offered with the new Obsidian Grey color, adding to the Cosmic Black, Silky Pearl White, Titanium Silver and Outback Brown choices.


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