IT stopped making cars decades ago. But it remains a leading “carmaker” worldwide on account of its sport-utes and pickups, sundry trucks and buses. Locally, Isuzu’s story is the same.
Last week Isuzu Phils. Corp. (IPC) showed this strength by holding the 2014 Truck Fest Manila, which featured its extensive product range. Arrayed at a Pasay City exhibitions venue were 24 Isuzu trucks. Each was designed for a specific business purpose—school buses, aluminum vans, a fire truck, an aerial platform, a telescopic and articulated crane, drop-sides, dump trucks, a garbage compactor, wing vans, a tractor head. The display even included an Isuzu D-Max pickup with a Flexiqube van body and a pair of Isuzu I-Vans converted as passenger shuttles. All the models, according to IPC, ensure its leadership in the commercial-vehicle sector.
“The past few years have shown a tremendous increase in the sales of trucks and buses, with growth rates going past 30 percent not only for Isuzu, but for the entire auto industry,” said IPC President Nobuo Izumina. “It is no coincidence that during this period, we also saw the growth of the economy, placing the Philippines among the strongest growing economies in Asia. This is proof that the truck and bus segment plays a key role in nation-building.”
The IPC chief noted that Isuzu’s trucks and buses are “suited to the needs of all Filipino businesses.”
At the truck fest’s opening ceremony, Izumina turned over a new Isuzu CYZ and three EXR trucks to companies that have already placed reservations for the units. Receiving the EXR trucks were Alexander Yu of Pan Pacific Petrofuels, Barnett So of Rephil Station Inc. and Gumersindo Ilagan 3rd of GITC Supply Solutions. The CYZ was turned over to Ismaelito Altamiro of 1st Balfour Inc.
IPC said the purchases indicate that it is on track to surpass, or at least match, its truck sales total in 2013. IPC bared its tally in the segment last year was 2,682 units. In the first five months of 2014, it had sold 1,130 trucks.
Isuzu’s N-Series, the best-selling light-duty truck locally for 15 consecutive years, this year remains to be popular, according to IPC.
“With the Truck Fest, we showcase the very best of Isuzu products,” Izumina said.