ISUZU Phils. Corp. (IPC), which in September introduced the all-new D-Max to cater to Metro Manila and Luzon, announced it recently made the new pickup available at its Mindanao showrooms through an official launch held in Cagayan de Oro City.
IPC President Nobuo Izumina and Isuzu Cagayan De Oro President and General Manager Frank Rolida led in launching the new D-Max, the company said, adding that the arrival of the pickup in the Mindanao market “addresses the region’s need for a vehicle that can serve various business functions and agriculture-related requirements, as well as attend to a set of consumers in the region who indulge in weekend recreational pursuits like mountain trekking or trips to the farm.”
“We formally launch our latest product here in Cagayan de Oro as it has always been one of our most important markets,” Izumina said. “In fact, our latest sales report showed that more than half of our sales here in Mindanao are from Cagayan de Oro City.”
The new D-Max comes in seven variants. Topping the range is the double cab LS 4×4 AT, followed by the LS 4×4 MT, LS 4×2 AT, LS 4×2 MT, LT 4×4 MT, LT 4×2 MT and single cab 4×2 M/T.