THE flagship offering of Isuzu Philippines Corporation (IPC) is also the company’s current biggest sales driver as the model helped lift the Isuzu brand’s growth to new levels.
Introduced only in September, the All-New Isuzu mu-X is already turning out as IPC’s power seller as it responds to the local automotive market’s clamor for a new, family-oriented, premium SUV. In the latest combined reports by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) show that the all-new Isuzu mu-X registered 532 deliveries in November compared against 332 in October, or a solid 60.2% month-to-date rise. On a year-to-date comparison, the CAMPI-TMA reports reflect deliveries of 1,546 units from January to November versus 524 units of mixed Isuzu Alterra and All-New mu-X models during the same 11-month period in 2013. This equates to a stunning 195% growth for IPC’s SUV sales.