ISUZU Philippines Corp. (IPC) said on Wednesday its sales performance in November was the highest monthly sales tally it recorded for the year, driven by strong demand for its flagship model, the Isuzu mu-X SUV.
Based on the latest data released by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and the Truck Manufacturers Association (TMA), IPC sold 2,572 units in November, an increase of 36.7 percent from the same month a year ago.
“Sustained market demand for vehicles that address business requirements continues to push upwards the deliveries of the Isuzu N-Series, as well as that of other Isuzu commercial vehicles. This development can be traced to a robust domestic economy—currently the fastest growing in Southeast Asia—that relies heavily on the efficient movement of goods and services,” IPC President Hajime Koso said.
The Campi and TMA data showed that automotive industry sales for November reached 32,966 vehicles, or a 22.2-percent growth over the same month in 2015. From January to November, Campi and TMA members sold 325,468 units, resulting in a 24.3-percent increase when compared to vehicle sales in the same period last year.
Continuing to lift IPC’s result in November was its flagship model, the Isuzu mu-X SUV, which posted 1,165 deliveries for the month, the company said.
IPC said sales of its mu-X was more than double that achieved during the same period by the Isuzu Crosswind AUV and Isuzu D-MAX pickup combined, which stood at 388 and 346 units, respectively.
Sales of IPC’s light commercial vehicle segment in November rose to 1,899 units, a 38.3-percent jump from the same month last year.
IPC also delivered 673 units of light-, medium- and heavy-duty trucks and buses during the month, or 32.5-percent higher than in November 2015.
Isuzu’s N-Series light-duty trucks, which have been the country’s bestselling in its class for more than 14 consecutive years, remained IPC’s commercial vehicle segment leader with 577 units sold in November—the highest the model has recorded this year, the company said,
From January to November this year, IPC has seen a 20.7-percent growth in sales, with total deliveries of 24,396 units for 2016 versus 20,216 units for the same period in 2015.
“Isuzu Philippines’ consistent performance month after month this year can be credited in part to the release of upgraded models, which keep market interest high, and to innovative and exciting promotional activities that communicate to consumers the merits and advantages offered by the Isuzu brand. Of course, the support of our dealership network is also a key factor in this sustained growth. We at IPC are optimistic at finishing 2016 on a very positive note,” Koso said.