Isuzu Philippines Corporation (IPC) has claimed third spot in the overall industry sales as it continues to enjoy its stellar performance for the first seven months of 2015 by selling 4,876 units more compared to the same period last year.
Based on the report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and the Truck Manufacturers Association (TMA), IPC sold 12,317 units from January to July this year compared to the 7,441 units delivered for the same period in 2014 – reflecting a 66-percent rise in the company’s total sales.
Out of the total sales from January to July, some 5,911 units of the Isuzu mu-X, which was launched September last year, were sold.
IPC president Hajime Koso attributed the impressive sales growth of the mu-X to its competitive pricing and the now recovering supply allocation.
Other key contributors for the impressive sales performance are the sales of its trucks and buses. IPC’s consistent number one light-duty truck – the N-Series – recorded total sales of 2,212 units for the seven-month period, for an astounding 40-percent difference from the 1,584 units sold in the same period last year.
Koso said that the sales of the N-Series comes from the strong fleet sales both in the National Capital Region (NCR or Metro Manila) and the Visayas, particularly in the Mandaue-Cebu area, which is also the reason why Isuzu is constantly increasing its truck presence not just in the metro but also in the provincial market.
Giving an additional boost to IPC is its medium to heavy-duty trucks and buses category with 204 units sold this year compared to the 105 unit in 2014, which can be mainly attributed to the strong indent sales especially to construction and logistics firms.
This year, the Crosswind sold 2,310 units—unlike the 3,182 units sold for the same period last year while the D-Max only had 1,680 units distributed for 2015 as compared to the 2,293 units released the previous year.
Meanwhile, Koso expressed firm belief that IPC is set to continue the spectacular sales performance as the end of the year approaches.
“We are adamant that these sales figures will continue to grow due to the fact that the Isuzu is committed to provide its very best to Filipinos with regards to quality of our vehicles,” Koso said.