Isuzu Philippines Corporation (IPC) welcomed the New Year on full throttle after finishing strong in 2015 by selling more than 22,000 units, 50 percent more than their 2014 performance.
Based on the report submitted to the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers’ Association (TMA), IPC sold a total of 22,581 units from January to December last year, reflecting a 59.7-percent rise versus the 14,134 units released the previous year.
On a month-on-month comparison, IPC showed 59-percent surge in sales after selling 2,365 units in December 2015 as compared to the 1,490 units for the same month the previous year.
IPC’s dominant sales performance for 2015 was spearheaded by their flagship model—the Isuzu mu-X sport utility vehicle (SUV) —which sold 10,900 units for the whole year. The remarkable numbers is equivalent to a 432-percent increase in their sales from the 2,048 units sold for the same duration in 2014, marching ahead of IPC’s other well-loved models.
For December alone, the Isuzu mu-X has rolled out 1,357 units, showing a 170- percent climb from the 502 units that were sold for the same month in the previous year.
Providing additional boost for IPC is the excellent sales of its truck units in 2015. Its Category III light-duty trucks sold 2,920 unit that is 24-percent higher than the 2,358 units sold in 2014. IPC also sold 1,269 units of its Category IV medium-duty trucks and 280 units of Category V heavy-duty trucks showing 36-percent and 200-percent increases, respectively, from the previous year.
The impressive 2015 sales effort from its SUV and truck models buffered the steady sales effort from their Isuzu Crosswind Asian Utility Vehicle and Isuzu D-MAX pick-up. Last year, the Crosswind registered 4,096 units sold, which a slim 17-percent decline over the 4,908 units tallied in 2014. Meanwhile, the D-MAX sold only 3,116 units compared with the 3,803 units in 2014.
IPC president Hajime Koso expressed his gratitude for the Filipinos’ continued trust and confidence on the brand, saying the company would surely be not taking it for granted. “Rest assured that we will continue to be Filipinos reliable partner in business and leisure,” he said.
Koso added that aside from eyeing better sales, Filipinos can expect new things from Isuzu as the year progresses. “As our way showing how much we value our stay in Philippine shores, we would continue to bring out the best,” he added.