The year 2016 started with renewed strength for the Isuzu Philippines Corporation (IPC) after January sales rose more than half compared to last year’s opening month.
Based on the data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Trucks Manufacturers Association (TMA), IPC has sold 1,984 units in January alone, which reflected a 62-percent increase compared to the same month in 2015.
Leading the rally in sales is its flagship SUV model, the Isuzu mu-X that recorded a total of 1,024 units which is 83 percent higher than the 559 units sold in January last year. The very popular Isuzu mu-X is continuously gaining market share and even made it as a top sport utility vehicle in its segment last December.
“The country is still experiencing a stellar economic growth, we are eyeing better sales from our line-up as the year progresses,” IPC President Hajime Koso said. “Based on the industry target, we are expecting a modest growth of about 9-percent this year but it can be higher,” he added.
Showing steady growth is the ever reliable Isuzu Crosswind selling 342 units or a 33-percent increase from the 257 units sold in the same period in 2015, followed by the Isuzu D-MAX which sold a total of 285 units in January recording a 16-percent increase compared to last year.
Isuzu trucks and buses have also drastically contributed in the robust figures for the month of January as 333 units were delivered as compared to the 166 units sold in January the previous year, reflecting a 100-percent growth.
Koso attributed the sturdy sales especially for trucks to the upcoming election. “Business has always been lucrative during the election season, aside from the usual business that we have. We can expect these figures to grow when campaign period arrives,” Koso added.