Isuzu posts 58-percent sales growth


Isuzu20150728Isuzu Philippines Corporation’s (IPC) sales volume surged to 58 percent during the first six months of 2015 compared to the same period last year.

Based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC posted a 58.2-percent sales growth for the first half of 2015 with total sales of 10,169 units in the first six months of this year as against the 6,429 units for the same period in 2014.

The record places IPC in fourth overall place among local automotive manufacturers, with a 7.1-percent market share.

Isuzu’s stellar performance can be attributed to the success of the newly-introduced Isuzu mu-X that was launched in September last year.  From January to June, 4,819 units of the mu-X were sold, which translates to 47.38 percent of IPC’s total volume sales from year-to-date.

IPC president Hajime Koso is optimistic that Isuzu can maintain the upward trend for the rest of the year. He also expressed great confidence the mu-X will continue to lift Isuzu’s sales as the new SUV gains more followers.

“Introducing the mu-X last year was one of the best decisions we made. We expect it to continue as one of our bestsellers in the succeding months as market clamor for this SUV grows,” he said.

Meanwhile, the Isuzu Crosswind AUV and the Isuzu D-MAX pick-up continue to show strength as they registered increases of about 10 percent in their respective segments. The Crosswind registered sales of 1,961 units during the first six months of the year while the DMAX figured in at 1,412 units.

Furthermore, IPC’s latest sales figures showed Filipinos continue to prefer Isuzu’s N-Series trucks in the commercial vehicle category. Isuzu’s NHR and NKR light commercial trucks boosted its sales year-to-date  with 1,389 units sold in 2015 versus 1,010 units in 2014.

The N-series has captured 61.9-percent of the 1,806 light commercial trucks (Category III) sold during the first half of the year.

Moreover, IPC also continues to dominate the heavy-duty trucks and buses (Category IV and Category V) with 588 units sold from January to June 2015 versus 401 units sold on the same period of 2014. This represents an increase of 187 units or a rise of 45.4-percent in its sales volume.

“For decades, Filipinos have seen our brand as a reliable partner in their daily lives – whether you are an entrepreneur, a family man, a truck driver or an off-roading fanatic. We are committed to improve our line of vehicles as part of our responsibility to those who have been loyal to our automotive products,” Koso said.


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