ISUZU Phils. Corp. (IPC) last week announced it would start manufacturing the latest D-Max in its plant at the Laguna Technopark in Biñan, where the previous D-Max model was also built.
Joseph Bautista, IPC assistant division head for sales, said that the company has started the multi-line system for vehicle assembly since December 4 in preparation for the new D-Max. According to him, the multi-line system is a P100-million investment for IPC and will not only cater to the new pickup model but also for the assembly of other vehicles.
Bautista said that with the recent upgrade, IPC would be able to produce 4,000 units to 5,000 units of the new D-Max annually, depending on market demand. The IPC executive noted that the decade-old version of the previous D-Max was also a completely knock-down unit like the Isuzu Crosswind and Alterra.
All three models are built at Isuzu’s local plant.
Bautista added that IPC is optimistic it can secure 20 percent to 25 percent of the local pickup segment in 2014, the first full year that the D-Max will be sold.
“We started late this year as we launched the new D-Max during the last quarter. There was also a slowdown in sales, which can be related to Typhoon Yolanda,” Bautista said.