IT-BPM stakeholders explore how SMAC boosts industry in upcoming Summit


Gone are the days when businesses were restricted to surveying their backyard for available resources. Now, businesses can discover and access emerging destinations all around the globe for the right combination of skills, cost efficiency and productivity—all thanks to technology.

The IT and business process management (IT-BPM) industry’s key to success has largely been due to continued technological innovations. The creation and refinement of communication channels have empowered businesses to be more flexible and capable of tapping even the remotest of locations for the best resources.

One ‘stack’ of technologies that has been drawing more attention from the IT-BPM industry today is SMAC. Social, mobility, analytics and cloud have transformed the way businesses work internally, with each other and for their market. This is why it will be one of the major discussion points at the International IT-BPM Summit, themed Harnessing information, Powering nations, Connecting the world, taking place this October 5-6 at the Marriott Grand Ballroom in Manila.

“Given that most business transactions and consumer engagement takes places in the digital realm, effectively utilizing SMAC in operations can maximize a business’ reach, with minimal overhead,” said Philippine Software Industry Association (PSIA) president, Jonathan De Luzuriaga, who will be presenting and moderating the panel discussion titled Tech Reviews: What works and what doesn’t.

“SMAC sheds light on market demands and how products and services are viewed. This has transformed the way businesses define, analyze and optimize their processes,” he added.

The Summit will also feature a presentation and a panel discussion on the phenomenon of the Internet of Things (IoT), which is a component of analytics under SMAC. By gathering massive amounts of data from sensors, businesses can monitor trends, such as usage habits or error frequency, and use this information for productive purposes like decision making and process optimization.

IoT is currently being developed for a wide variety of industries such as healthcare, telecommunications, manufacturing, and IT-BPM, among many others. Aside from providing analytics services, another example of how data analytics applies to the IT-BPM industry is in the use of the overwhelming amount of information gained by contact centers from customer interactions to interpret general customer feedback and make trend predictions.

“The world is producing massive amounts of structured and unstructured data through the use of mobile devices and social media. If companies integrate SMAC into their strategies, they can harness these information to refine their services and processes,” said

De Luzuriaga. “If adapted right, SMAC gives an organization a great competitive advantage.”


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