IT eyed to monitor, track domestic farm products


The Department of Agriculture (DA), through its Agribusiness Marketing Service (AMAS), has partnered with the Japan International Cooperation Agency (JICA) to implement a pilot information technology (IT)-based project that will record supply and demand flow of agricultural
products in the country.

Dubbed as “Pilot Survey for Disseminating Japanese Small and Medium Enterprises’ Technologies for Introduction of
IT for Agricultural Products Distribution,” the project aims to capitalize on the advantages of advanced IT systems and aims to make marketing of various agricultural products more efficient through transparent monitoring of supply and demand.

The project will also help increase income and improve the welfare of the farmers and consumers in the long run.

With the help of E-Supportlink Ltd. (ESL), a Tokyo-based IT enterprise commissioned by JICA, the project will initially kick-off in Quezon province where the Sentrong Pamilihan ng Produktong Agrikultura sa Quezon Foundation Inc. (SPPAQFI) is located.

Around 250 member-farmers of the SPPAQFI will be initially surveyed and interviewed to generate needed data including kinds of crops produced, volume of produce, farm history, buyer’s data, and more.

The information will be used by the ESL for the “A Farm Story” and “ESL system,” which are farm and sales management systems respectively, which the company developed.

The farm management system will manage information about the farmers and their products. It will also create “new production information” for consequent product branding, traceability and product quality comparison.

On the other hand, the ESL System or the sales management system, entails a code mechanism specialized for agricultural product distribution. This system also provides efficient monitoring of supply and demand and transparent flow of product distribution.

AMAS Director Leandro Gazmin expressed his gratitude to JICA and the Japanese government for the project, adding that the activity is very beneficial for the farmers as it can help expand their market access.


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