• It’s a Christmas of sharing for Matteo and Janine

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    Janine believes in mobilizing fashion for a good cause

    Janine believes in mobilizing fashion for a good cause

    Celebrities Matteo Guidicelli of ABS-CBN and Janine Gutierrez of GMA 7 have both done well for themselves this 2015 what with successful projects for their respective networks. Matteo, who is considered one of the top male stars of the “Kapamilya” channel is fresh from his first solo concert, while the beautiful Janine, continues to star in the ongoing daytime drama Dangwa on the “Kapuso” network, and is also part of Quantum Film’s entry to the 2016 Metro Manila Film Festival, Buy Now, Die Later.

    Truly grateful for their good fortune, especially this holiday season, this pair of top young stars has volunteered to share their blessings with others by joining social entrepreneurship platform called “Share.”

    Mounted by fashion and lifestyle brand Boardwalk, it works via funding from sales made by agents who allot 25 percent of every piece sold from a special clothing, accessories and gift item collection to a business startup program under the Share Foundation.

    Launched formally on December 3 at The Eye in Green Sun, Makati City, Matteo and Janine serve among the project’s roster of celebrity ambassadors.

    “This is an opportunity for our less fortunate countrymen to start their own businesses, not only by a dole out, but more importantly with proper training in sales,” Matteo related.

    Share brand manager Anil Ratanchandani further explained the concept, which begins with identifying beneficiaries of the social development program, called “Sharepreneurs.” These individuals, who go through an assessment, fall under what the government considers to be the nation’s poverty line. Once chosen for the program, the road to a better life opens for them, provided they realize the value of hard work.

    “We first give them ‘Kita Kits’ and then the Sharepreneurs are taught how to run their own [direct selling]business for 10 months. What makes this unique is that we removed the idea of needing capital to begin a business and focused more on the all important training,” Ratanchandani elaborated.

    Share Ambassadors Matteo Guidicelli, Janine Gutierrez and Alden Richards with the event host at Share’s grand launch

    Share Ambassadors Matteo Guidicelli, Janine Gutierrez and Alden Richards with the event
    host at Share’s grand launch

    He continued, “Right after selling, they can get another sales kit, but because we do not promote ‘self helplessness,’ the second kit is no longer a free Kita Kit but has to be bought. This way, we build their confidence as well as instill in them the fact that they have to work hard to get ahead in life.”

    Presently, there are 186 Kita Kits ready for distribution, funded by P220,000-worth of donations and pledges from Boardwalk sales agents.

    Seventy-five Sharepreneurs have already been given their kits as well and are all set to become full-fledged entrepreneurs.

    Asked by The Manila Times what advice he has for the Sharepreneurs, Matteo replied, “Keep it consistent. Everything will grow once you have the patience.”

    Fashion with passion
    For her part, Janine believes in mobilizing fashion for a good cause.

    “At Share, when you buy clothes, you are actually helping people who are about to start businesses, so it’s an effective use of fashion for another purpose,” said one of 2015’s favorite magazine cover girls.

    Apparently, Janine had already proven the model in a “win-win” situation through her other advocacy. “I am an ambassador for the National Youth Commission, which focuses on Climate Change. In a way, what we do there is similar to Share’s vision because in that advocacy, we have to find different ways to help the environment and one of them is buying green products,” she explained.

    The brand’s colorful and comfortable tees are stamped with its iconic logo—a hand, which is a symbol for sharing

    The brand’s colorful and comfortable tees are stamped with its iconic logo—a hand, which is a symbol for sharing

    At the launch both Janine and Matteo proudly modeled Share’s colorful and comfortable tees and polo shirts in a mini-fashion show. The clothes were stamped with the brand’s iconic logo of a hand—which is a symbol for sharing.

    Also showcased was the capsule collection of Avel Bacudio who is dubbed as the foundation’s first “Sharecreator.” His is the first of future collaboration series with between Boardwalk and other Filipino designers.

    Truly a special evening to mark new beginnings, the Sharepreneurs were also wished good luck in a brief appearance and performnce by another Share ambassador, Alden Richards, who joined event host and Boardwalk model KC Concep-cion on stage.

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