Star Wars fans across the world will soon get a first look at select new products inspired by the upcoming film Star Wars: The Force Awakens (see related story) as the world’s first live, global toy unboxing event unfolds across 12 countries, 15 cities, and 18 hours.
In the most epic product launch ever mounted, select toys and merchandise inspired by movie will be revealed for the first time in YouTube. The celebration will be hosted out of Los Angeles, with live unboxings beginning in Sydney, Australia and the grand finale at Lucasfilm, home of Star Wars in San Francisco.
In Philippines, select Star Wars: The Force Awakens toys and merchandise will be celebrated at a “Force Friday” midnight event at SM Mall of Asia—Main Mall Atrium at the stroke of midnight.
There, besides getting first dibs, Star Wars enthusiasts will be amazed at the exciting line up of events such as best dressed impersonator competition and Star Wars trivia with prizes to be won. Freebies also await lucky shoppers.