NEW YORK: To amass a fortune in real estate, despite New York’s crazy housing prices: that is the challenge thrown down by singer Jennifer Lopez and her boyfriend Alex Rodriguez to kids from the Bronx, the city’s poorest borough.

Around 50 young students from the Bronx, most of them black or Latino, have been selected for “Project Destined,” a scheme designed to teach them the ins and outs of financing and real estate and sponsored by J.Lo and A-Rod—as the retired baseball superstar Rodriguez is known.

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