ASTON Martin is reviving its Lagonda nameplate, but instead of getting fitted on a luxury four-door sedan, like it had been, the badge will soon be worn by a luxury SUV—that is, if the concept makes it to production.
Aston Martin had already touted the Lagonda Concept at the 2009 Geneva Motor Show, where the car was received less than enthusiastically than what the carmaker had hoped for. And so the car gets a rework. Instead of riding on a Mercedes-Benz GL platform, the tweaked concept now sits on a Mercedes-Benz M-Class’s underpinnings.
Details about the Lagonda Concept, which would likely debut as a production model in 2017, are sparse. But Aston Martin bared the model will have a “strong presence” in 100 markets globally, including a return to Russia, as well as entering into emerging markets in the Middle East, South America, India and China.
Company boss Dr. Ulrich Bez rationalized the Lagonda having turned SUV by saying; “We’ve said many times that we’ll tolerate exotic CUVs and SUVs if it means keeping the beloved core models alive, which has been the case with Porsche. We see no reason why Aston Martin wouldn’t be able to do the same.”
The best of luck regarding improved market reception, then.