Japan-based media solutions giant Dentsu Media Network has opened an advertising unit in the Philippines to take advantage of the country’s economic growth and “increase in advertising expenditure” among major companies.
In a press briefing late on Monday, Dentsu Chairman and Chief Executive for Southeast Asia Dick Van Motman said that the advertising firm sees bright prospects in the Philippines, which is the reason it launched Dentsu Media Philippines.
“Everything is on the potential of the Philippines . . . [We see great] potential in the Philippines and Asia,” he said.
Van Motman noted that the Department of Tourism (DOT) is one of their many major clients that need advertising support, adding that the world “needs and buys ideas and brands.”
One of the DOT’s campaign, “The Philippines says thank you,” targets different countries that gave aid for the victims of Super Typhoon Yolanda [Haiyan].