Japanese brings leading eye center to PH

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Marlene dela Peña, the first Filipina singing superstar in Japan graces the inauguration

Marlene dela Peña, the first Filipina singing superstar in Japan graces the inauguration

Shinagawa, regarded as Japan’s leading aesthetics center and the world’s largest Lasik eye surgery provider, has just expanded its operations in the Philippines.

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On February 19, the Shinagawa Lasik and Aesthetics Center opened a branch in Ortigas Center, 26 years after it was first founded in Japan.

It was in 2010 that Shinagawa first ventured into the Philippines, opening up a smaller Makati clinic to test the market, which according to management happily turned out to be a success. They thus ensure the same brand of service, high-end facilities and equipment, and reliable team of medical experts to be present in the new branch.

Asked by The Manila Times what will make the new branch better nonetheless, Koji Miyashita, president and CEO of the company responsible for bringing Shinagawa to country, replied they have decided to focus more on eye treatments what with their Lasik machine is not only the first of its kind in the Philippines but also the most advance in the industry.

“The eyes of the younger generation in the Philippines are getting poorer and poorer because of exposure to the computer,” Miyashita added, citing this as one of main reasons for expansion.

He further explained, “Actually, six years ago when we started, we didn’t really think that Philippines was a big market. However, because of the progress of Information Technology (IT), a lot of people are now affected [by poorer eyesight].”

Miyashita has observed that majority of the center’s patients are mostly in their 20s and 30s, as well as from the call center industry—individuals who are practically glued to computer screens day in and day out.

As such Shinagawa aims to cater to the growing number of IT professionals in Metro Manila, and the Ortigas Business Districts is one of the areas where there is a big concentration of this particular industry.

Miyashita assures this population of treatment with the most advance eye machines. He explained, “The concept of Shinagawa is this: if you always look for ‘super doctors’ to depend on, you cannot expand the business. It’s better to have device-based technology so you won’t have to depend on the ‘super doctors’ who have the skills or the name. You will only need doctors who have enough experience and who can correctly operate the machine instead.”

Shinagawa owners led by Japanese businessman Koji Miyashita at the ribbon cutting ceremonies of the eye center

Shinagawa owners led by Japanese businessman Koji Miyashita at the ribbon cutting ceremonies of the eye center

To dissipate concerns over medical professionalism, the Japanese businessman stressed that their doctors undergo stringent training all the same to obtain certification for Shinagawa and eventually perform procedures in the Philippines.

“It initially takes three months [to get the certificate]but on a yearly basis, there are necessary seminars or lessons they have to attend to be updated with the machine,” Miyashita noted.

These specially trained doctors become the ones responsible for performing Shinagawa’s premium services like Z Lasik, the most advance bladeless Lasik procedure; DermLift PRP, a skin rejuvenating procedure that uses the patient’s own extracted blood; Fractional Laser C02, a revolutionary laser technology for skin resurfacing; SynchrodermPlus, a laser treatment for pore minimizing and wrinkle reduction; and Ultima Laser for hair removal.

Besides Lasik and skin treatments, the center also offers cosmetic and orthodontics for over-all well-being. It is located at the 21st floor of Hanston Square Building in San Miguel Avenue, Ortigas, Pasig City.

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