Japanese entry seen a big push for PH gaming industry

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The Department of Trade and Industry (DTI) will gather top Japanese game development companies in a conference on May 19 at the Manila Peninsula to explore potential business opportunities in the country.

The Game Developers Association of the Philippines (GDAP) is keen to develop the local gaming industry as it created its own industry roadmap, which kicks off this year in order to take a bigger slice of the US$72-billion global market, according to Andro Baluyut, GDAP board member and GameOps Inc. chief executive officer.

Baluyut said the local gaming industry aims to produce its first successful game within five years as part of its short-term goals. The industry targets annual revenues of US$500 million starting in 2019, generating 10,000 jobs.

For the medium term, the industry’s goal is to employ 20,000 personnel generating revenues of US$1 billion a year after 10 years. The long-term target is to create 50,000 jobs generating US$5 billion in annual revenues.


In the May 19 conference, Japanese game developers are to meet with representatives of GDAP, the Animation Council of the Philippines, Inc. (ACPI), and the Philippine Software Industry Association (PSIA).

“In bringing together the big names in the Japanese video gaming industry to the Philippines, we will witness a milestone in the country’s game and creative content development industry, and strengthen business ties between the Philippines and Japan,” DTI Undersecretary Ponciano C. Manalo, Jr. said.

“We have organized this conference to build the capacity of local stakeholders, share best practices, and enhance knowledge-sharing among professionals and practitioners of the game development industry, academe, and media,” he said.

Dubbed as Game and Creative Contents Networking Philippines 2014, the conference is organized by the Philippine Trade and Investment Center (PTIC) in Tokyo in cooperation with the Foreign Trade Services Corps (FTSC), Export Marketing Bureau (EMB), Board of Investments (BOI) and Center for International Trade Expositions and Missions (CITEM). It is also co-organized by the Japan’s Nikkei Business Publications, Inc, and sponsored by the Philippine Long Distance Telephone Company (PLDT) and the Asean-Japan Center.

The conference will have two major activities: a conference featuring presentations of industry experts from Klab Cyberscorpion, Bandai Namco Games, Pierrot, Sega, and D2C; and business matching sessions between the Japanese delegation and registered industry representatives from GDAP, ACPI and PSIA.

The business matching event intends to establish partnerships between Philippine and Japanese players in 3D design and animation services, game development and publishing, smart phone, I-phone, I-pad, android and RIM application development, gaming solutions, information technology (IT) development and outsourcing services, as well as mobile and internet start-up operations.

The Japanese delegation is composed of high-level executives from top companies like SEGA, KLab, D2C, Pierrot, Zucks, Yamasa, Nash Music Library, Ambition, Artscape Company Limited and DWF, and officials of the ASEAN Japan Center and Nikkei Business Publications. They will be in the country from May 17 to 21, 2014.

“During their stay in the Philippines, the delegation is expected to learn about the country’s game development industry and professional competencies, as well as to explore avenues to assist in capacity-building aspirations of local stakeholders,” Manalo said.

Besides this conference and networking event on May 19 the Japanese delegation will also tour studios and data warehousing facilities of established local companies on May 20.

The local gaming industry’s current annual value has been estimated at US$ 15 million to US$ 20 million generated by 4,000 professionals coming from less than 50 companies.

The gaming industry, although it generates fewer jobs compared with other sectors, is considered a highly profitable industry.

GDAP is a trade association in the Philippines, established in 2007 to represent and promote the country’s game development industry. Its members create and publish interactive games and entertainment content for various platforms.

The group is supported by various affiliate member organizations including schools and universities, game studios, publishers, as well as retailers, all of whom play key roles in the country’s thriving game industry.

Interested participants to the Game and Creative Contents Networking Philippines 2014 may contact the DTI at (02) 465.3380 or email at gamedev2014@philippinetrade.org. Slots are limited, it said. Voltaire Palaña

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