WITH support from the National Commission for Culture and the Arts (NCCA ), premier lifestyle destination Resorts World Manila (RWM) is calling out Filipino visionaries to share their talents in restoring the glory of a true Philippine icon, the jeepney.
RWM’s Pinoy Ultimate Jeepney (PUJ) Design Challenge is back bigger than ever and is calling artists and designers to send in their entries for this year’s competition.
Using the theme “Lantern Festival—Festival of Stars,” the top 17 designs will be chosen and made into fully-functional jeepneys. The grand winner of the competition will receive P300,000 while the second prize will take home P200,000. The entry that gets the most number of online and SMS votes will receive the 2014 PUJ People’s Choice Award along with P100,000 in cash prizes.
RWM’s PUJ Design Challenge has produced 23 modified jeepneys for the Villamor Air Base Jeepney Operators and Drivers Association Inc. since its initial run back in 2012. This year, the project aims to create 20 additional units, 17 coming from the design competition and three of which will be done by special guest artists.
The PUJ Design Contest is part of Resorts World Manila’s corporate social responsibility efforts to revive and celebrate the prominence of the iconic Philippine jeepney as an initiative to further boost tourism, culture and arts in the country, while improving the livelihood of participating jeepney drivers and operators. So far, the initiative has contributed a 70 percent increase in the daily profits of the PUJ beneficiaries.
Besides modifying the jeepney units, one of the goals of this CSR program is for Pasay City jeepney drivers to become “tourist drivers” through comprehensive training programs conducted by partner institutions Caritas Manila, Department of Tourism, and the Metropolitan Manila Development Authority.