Korea Tourism Organization (KTO), a government agency dedicated to tourism promotion of the Republic of Korea, officially announced the appointment of Filipina actor Jessy Mendiola as an honorary Korea Tourism Ambassador to the Philippine press on November 27.
At a well-attended ceremony at The Peninsula Manila, it was made known that Mendiola was chosen to be the first local tourism ambassador for Korea in the Philippines because of her fondness for the country’s sights and culture, coupled with her popularity and influence as a showbiz celebrity.
Mendiola has visited Korea several times, the most notable of which was when she participated in a KBS channel program titled World Date with K-pop stars Shinee in 2012. Since then the actress has become a regular visitor to Korea on personal travels, and because of her fascination for the country, gladly accepted the duty of Korea Tourism Ambassador in the Philippines.
“Korea is a very beautiful country. I’m very interested in their culture and the people,” Jessy shared.
In his speech, Sangyong Zhu, KTO Manila Office director in turn declared, “We, Korean citizens, are very happy to have Jessy as our Honorary Tourism Ambassador. We think that Jessy is the right person to be an Honorary Ambassador because she is one of the most popular actresses and models as a rising star in the field of entertainment in the Philippines. She is still young but already became one of the most influential celebrities in the Philippine society.
“Particularly, we would like to give her more chances to publicize Korean premium tours and Korean beauty and wellness tourism in that she does possess both external and internal beauty and attractiveness. As you are aware, her image is bright, amiable, good-natured and even noble.
“Additionally, more than 660,000 fans from her social networking sites such as Twitter and Facebook could also be potential supporters of Korean tourism like herself.”
The KTO Manila Office is promoting and developing the tourism products especially they are targeting high-end market for K-Beauty and Wellness. Mendiola experienced Korea’s Premium Tour when she arrived at Seoul on October 29. For five days, she went to three Korean hospitals, Changdeokgung Royal Palace, N-Seoul Tower, Lotte World, and other famous tourism spots. She also met and interviewed 2NE1’s Sandara Park and K-pop Idol group Boyfriend.
In the Philippines, Jessy is a celebrity endorser for Bench and McDonald’s. She is the lead star in ABS-CBN’s remake of famous Mexican telenovela Maria Mercedes, which is currently among the top shows of the network.
KTO has previously appointed honorary ambassadors to promote the country abroad, including PSY, Super Junior, 2PM, and Miss A, among other popular stars. England opera singer Paul Potts and Hollywood star Lindsay Price were appointed ambassadors as well.
Mendiola’s recent trip to Korea was shown on ABS-CBN’s Matanglawin on December 1.
In the coming year, the KTO, will regularly announce their new ambassador’s activities to promote Korea in the Philippines.
For inquiries, call the KTO Manila Office at 880-0312 to 0313, email firstname.lastname@example.org.