Jewelmer reopens at Queen City of the South

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Becky Garcia

Becky Garcia

Jewelmer Joaillerie has reopened its fine jewelry boutique at Ayala Center, which is seen as the luxury shopping center of Cebu City.

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Leading the occasion on September 14 was French-Filipino Jacques Christophe Branellec, the brand’s executive vice president and deputy CEO, who was joined by creative director Gaelle Branellec, executive marketing manager Tricie Legarda, AVP for retail sales Niza Capili, and executive retail manager Tess Catedral.

Jewelmer Joaillerie creative director Gaelle Branellec, Jennifer Weigel Sarmiento, Cebu City councilor Margot Osmeña, Nonie Uy, and Jewelme rJoaillerie executive vice president and deputy CEO Jacques Christophe Branellec

Jewelmer Joaillerie creative director Gaelle Branellec, Jennifer Weigel
Sarmiento, Cebu City councilor Margot Osmeña, Nonie Uy, and Jewelme
rJoaillerie executive vice president and deputy CEO Jacques Christophe
Branellec

Together, they welcomed not only Cebu’s crème de la crème but Manila’s chosen few guests like the forever glamorous Amparito Lhuillier and Ludo Branellec. They were the first to discover Jewelmer Joaillerie’s latest collections, as well as get an exclusive behind-the-scenes look at their most recent ad campaign.

Jewelmer opened its first showroom at the lobby of The Peninsula Manila hotel in 1985.
The brand now has 12 showrooms in the Philippines, as well as retail points-of-sale in North & South America, Hong Kong, China, Japan, Mongolia, Europe, and Australia.
Jewelmer’s boutiques possess an aesthetic that is described as a blend of French elegance and Filipino artistry.

Meanwhile, the largest “Sabel” painting by National artist Benedicto Cabrera founds its new home after being acquired at a record-breaking P46.7 million during the Leon Gallery Magnificent September Auction 2015.

Another major piece auctioned at P14M is an untitled work by Juan Luna—signed and dated 1884—oil on canvas, which features a comely European lady depicted in full figure in the formal dress of the time.

Amparito Lhuillier, Marilou Cacho, Margie Taylor, Rosebud Sala and Vivina Chiu

Amparito Lhuillier, Marilou Cacho, Margie Taylor, Rosebud Sala
and Vivina Chiu

Anita Magsaysay-Ho’s “Lavanderas” circa 1957 was acquired at P39.71 million, following the successful auction of her masterpiece “Fish Harvest at Dawn” sold at P52 million during the Leon Gallery Spectacular Mid-Year Auction 2015.

Ang Kiukok’s 1981 “Seated Figure” sold for P11.68M, Manansala’s 1975 “Adam and Eve” went for P6.42 million, while Nena Saguil’s 1964 watercolor “Paris” sold for P1.99 million.

The recently held Leon Gallery Magnificent Auction 2015 also paid tribute to preeminent modernist master Romulo Olazo by featuring his Diaphanous series, which are considered as some of the canonical works in contemporary Philippine art.

(Seated from left) Ria Bolivar, Aziza Mondoñedo, Girlie Benitez, Fatima Rabago, (standing from left) Tricie Legarda, and Jewelmer Joaillerie communications and events manager Penelope Uy

(Seated from left) Ria Bolivar, Aziza Mondoñedo, Girlie Benitez, Fatima
Rabago, (standing from left) Tricie Legarda, and Jewelmer Joaillerie
communications and events manager Penelope Uy

Leon Gallery’s Magnificent September Auction 2015 followed the two equally successful Spectacular Mid-Year Auction 2015 and “The Jim and Reed Pfeufer Collection: A four-decade friendship with Fernando Zobel.”

Leon Gallery director Jaime Ponce de Leon said that it has always been their commitment to uplift Filipino talent culture and history through the arts; and it is with great pride to bring these spectacular works to new homes and owners, who will surely value and treasure them like we do.

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