• JFVA searches anew for outstanding Filipino families advocating positive change


    A Filipino family in Saudi Arabia providing much-needed help to fellow OFW families in the Philippines and overseas, conducting medical missions, and providing education and livelihood seminars, among other projects.

    In Daet, Camarines Norte, a family of six espouses education among the youth by running a library that has served the needs of pupils in four villages, improving the quality of learning in their area.

    These are two of the admirable families recognized in last year’s Jollibee Family Values Awards (JFVA). They joined the ranks of more than 45 families who have been recognized by Jollibee over the years for helping others with their advocacies and serving as an inspiration to others.

    Now on its seventh year, the JFVA continues its search for families here and abroad who best exemplify positive Filipino family values such as generosity, compassion, creativity, resourcefulness, love for the community and environment, and strong ties.

    “Now, more than ever, we need to highlight that despite the overwhelming challenges Filipinos face, there are still families who go out of their way to uplift the lives of other people and communities,” said Jollibee Global Chief Marketing Officer Francis Flores. “This is what the Jollibee Family Values Awards celebrates, families who have become beacons for others to follow.”

    Interested parties who wish to nominate model families—including their own—must accomplish a nomination form which can be downloaded at www.jollibee.com.ph/familyvaluesawards/ and answer a questionnaire that will establish the nominees’ suitability and eligibility.

    JFVA is back on its seventh year, strengthening its global search for Filipino families whose noteworthy advocacies make a positive impact in the lives of their fellowmen

    Exemplary Filipino families may be nominated based on: relevance and impact of their advocacy in addressing the community’s pressing needs, long-term sustainability, magnitude of the advocacy’s contribution to the community, family members’ degree of involvement and participation, and ability to surpass challenges and special circumstances.

    Five outstanding Filipino families will be recognized as grand winners of the with each family receiving a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio and P10,000 worth of Jollibee gift certificates.

    An OFW family from across the globe will receive the OFW Family of the Year award from Coca-Cola, also getting a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, P5,000 worth of Jollibee gift certificates, and a special prize from The Coca-Cola Corporation.

    Jollibee will also present equally exceptional families with special citation awards for education (co-presented with National Book Store), environment, children, persons with disabilities, minority groups, and youth empowerment for their advocacies. Each awardee gets a P50,000 cash prize, a plaque of recognition, and Jollibee gift certificates.

    Completed nomination forms may also be submitted at www.jollibee.com.ph/familyvaluesawards/ or emailed at jollibee.fva@gmail.com. The deadline for submission of nomination forms is on August 15.


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