A new TVC opened up the sizzling month of May for 19-year-old pop singer Julie Anne San Jose. The platinum recording and multimedia artist stars in a fresh new commercial for proudly-made local cosmetics brand Careline, which is targeted at the upper teenage market.
Also an all-around GMA Network talent, Julie Anne has earned a loyal following of youngsters since her rise to stardom in 2010, making her one of the most promising celebrities in the industry today.
Aware of the responsibilities that fame brings, Julie Anne, during her official launch
as Careline’s endorser, acknowledged she needs to look her best every time she goes out in public.
“Siyempre, pag nasa showbiz industry ka you always have to look good,” she expressed. Especially in front of the camera, Judy Anne needs to be radiant with the help of her trusted makeup brand.
As such, her youthful TVC for Careline highlights her favorite products from the brand, namely its lipstick range, face powder, and BB cream.
Taking her role as ambassador for the brand seriously, she pointed out that the collection is safe and light on teenage skin, owing to such ingredients as Vitamin E and oil-controlling properties.
Of course, the catchy song for the commercial titled, “It’s my time,” is arranged and sung by Julie Anne herself, and brings an encouraging message to young girls to be feel more confident and beautiful in their own skin—with a little help from Careline.
The bankable face of Cristine Reyes
“At Ever Bilena, our most bankable range is our flagship brand EB Advance, so we also need a bankable star to represent its products,” was the happy announcement of Khristine Gabriel, beauty spokesperson of the 30-year-old Filipino cosmetics brand on Wednesday, just before Cristine Reyes took the spotlight at the launch of her brand new endorsement.
The dramatic actress, whose box office hits include Viva Films’ No Other Woman (2011) and When the Love is Gone (2013) among others, excitedly embraced her very first opportunity to represent a makeup line, and swore she uses its wide range of products every day.
“I won’t deny na dati, like many other Filipinas, mga foreign branded makeup ang ginagamit ko,” she admitted. “Pero bago ko tinanggap itong endorsement for Ever Bilena, sinubukan ko muna yung kahun-kahong makeup na pinadala nila sa akin, and since then, talagang EB Advance nalang ang ginagamit ko kasi nahiyang talaga ako sa products nila.”
Known for her porcelain complexion in show business, Cristine went on to say that she is very careful on what she applies on her skin, especially since her daily work requires the use of makeup for the cameras and personal appearances.
“Ang natutunan ko sa Ever Bilena ay mas maganda pa ngang gumamit tayo ng locally made, high quality makeup kasi yung formulation ng mga products na ito ay talagang made for Filipina skin,” she added.
The company’s CEO, Dioceldo S. Sy, whose late grandfather is regarded as the pioneer of Philippine cosmetics, seconded Cristine and informed, “It’s all to do with pore size. Asians generally have smaller pores compared to Caucasians and magka-iba ang gamit na ingredients ng foreign and local cosmetics in relation to this factor.”
Sy also expressed delight over Cristine’s enthusiasm to be part of the Ever Bilena family of celebrity endorsers, joining the likes of Sunshine Cruz, Grace Lee and Erich Gonzales.
“‘Bilena’ is a combination of two Chinese words—‘bilen’ means beautiful and ‘na’ means ‘lady,’ so Cristine is really perfect for our brand because she is a forever beautiful lady,” he said.
With Cristine as the new face of EB Advance, the brand aims to “empower Filipinas to bring out their flawless, standout beauty at its finest with affordable makeup that work wonders for the Filipina skin.”