“Just a title“

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Eric Valera, the president of the Subaru Society, is an avowed car lover who owns two Subarus and two other sports cars.

Eric Valera, the president of the Subaru Society, is an avowed car lover who owns two Subarus and two other sports cars.

For many people, being the president of something is an important life achievement.

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Many universities train their students to survive in the “dog-eat-dog” world of the modern capitalist workplace, where you need to bust through barriers and climb mountains to become the top dog with the corner office. Indeed, this year’s presidential election is one of the hottest in our country’s history, with one of the candidates even going to the Supreme Court in a landmark case to assert her eligibility to be in Malacañang.

But for Eric Valera, being president of the 1,200-strong Subaru Society just means he’s the go-to guy for club-related matters.

“It’s just a title for me,” he said. “We agreed early on that there would be no corporate structure in our club. As president, I’m the one who represents the club at events, faces the media in interviews and coordinates with Motor Image [Philippines Inc.].”

Valera has been president of the club since it started on September 8, 2010. He said he also handles screening of potential members and distributing merchandise within the club.

He certainly has the qualifications for this kind of work. He works as an exhibit consultant for CA Exhibits Network, where he said he helps organize events and displays in malls, shopping centers and “tiangges.”

“We work as the middleman between the mall and the client,” he said. “We sublease mall space to clients who would like to showcase their products. Actually, one of our clients is BDO, who we help with car displays.”

Valera also has a penchant for nice and fast cars. Aside from his two Subarus – a 2006 Impreza WRX and a 2010 Legacy Wagon – he also drives a 2012 Mercedes-Benz SLK 200 and a 2014 Ford Mustang GT.

“It was among the last of the old-shape Mustangs sold here,” he said of the latter. “I like it’s more squared-off profile compared to the sleeker look of the new model.”

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