Local shoe company Primadonna is known for its trendy yet mature collection of heels, sandals and shoes having been previously endorsed the like of Anne Curtis. This year, the brand is transitioning to enter the younger market by tapping the perfect ambassador—no less than Teen Queen Kathryn Bernardo.
Primadonna officially launched Kathryn as its new face on August 8 at the Green Sun Residences in Makati City together with the release of its pre-holiday 2015 collection featuring sports luxe, a trend set by fashion icons like Alexander Wang and Helmut Lang.
Comprised of 20 styles, the latest collection showcases chunky platforms, thick-soled kicks, and “man repeller” slides that are fashionable and equally comfortable to perfectly suit the active lifestyle of the modern day sports muse.
At the event, Kathryn revealed that her endorsement of Primadonna’s sports luxe footwear is something new for her. She explained, “I’m the classic type of girl. Usually I like the polos, the pants, more on the basics,” she said. “Since I’m just 19, andoon pa ako sa point na nag-e-explore pa ako and open pa ako with many more trends.”
And despite her sense of style, Kathryn admitted that she actually fell in love with Primadonna’s sports luxe footwear. She shared, “After my shoot with Primadonna, doon ko na-discover that you can be sporty yet very fashionable. Nasa list ko na yung sporty fashion and I came to love it.”
When it comes to choosing her shoes, Kathryn has certain factors to consider.
“Number one rule and important talaga, ‘yung comfortable ka. Something na magre-represent ng personality mo, hindi lang yung dahil trendy. ‘Yun yung gusto mong makita ng tao sa’yo. And most of all, kailangan affordable din.”
And she found all of these in Primadonna. “Yung Primadonna, ibibigay sa’yo lahat yan. [It’s] very comfortable, trendy, and affordable,” the Teen Queen ended.
Primadonna’s pre-holiday collection for 2015 is set to be released by the last week of August.