Kato takes THE helm at Mitsubishi Motors Philippines


Mitsubishi Motors Philippines Corp. (MMPC), the country’s second largest automotive company, announced the appointment of Yoshiaki Kato as its new president and chief executive officer (CEO).

Kato succeeded Hikosaburo Shibata whose assignment in the Philippines commenced on April 1, 2011.

In his four years of leadership, Shibata contributed greatly in strengthening Mitsubishi Motors Corporation’s presence in the country. During his term, MMPC achieved record-breaking sales and continued its sales growth, modestly improving the brand’s market share despite the aggressive and growing competition in the industry. Last year, MMPC recorded an all-time-high sales of 50,085 units. His remarkable leadership motivated MMPC employees to strive more to achieve the company’s goals, and give back to the community thru various Corporate Social Responsibility programs which he also spearheaded.

Kato, MMPC’s new president and CEO, graduated from the University of Tokyo and took post-graduate studies at the Graduate School of Business, University of South Australia. His career started in 1988 and from then on, he has held significant positions in several companies such as Mitsubishi Motors Australia Limited from 1996 to 2000, Mitsubishi Fuso Trucks and Bus Australia Pty. Limited from September 2003 to December 2005, and back to Mitsubishi Motors Australia from 2006 to 2011. After these assignments, he returned to Japan and took the post as expert of the Europe Department. He was later promoted general manager of the Europe Department of Mitsubishi Motors.

His more recent assignment was at Mitsubishi Motors (Thailand) Co. Limited as Executive Vice President for Corporate Global Unit. He handled corporate strategy, corporate administration and export business.

Kato’s vast experience and education will be a valuable advantage as he heads MMPC. “I am very pleased to be assigned in MMPC and at the same time I am also challenged as it is vital to continue or further improve MMPC’s performance not only in sales, but most importantly to be able to provide better services to every valued customers apart from the world-class vehicles that we offer”, he added. The Philippines is among the core markets of Mitsubishi Motors. With MMPC’s transfer to a bigger plant in Sta. Rosa, Laguna, MMC has announced plans to further expand its business in the Philippines. With the new president and CEO, MMPC is expected to be lead toward the realization of it business objectives and goals that will not only benefit the company but its stakeholders as well.

New president takes over at Isuzu Philippines
Isuzu Philippines Corporation (IPC) officially introduced a new company president on April 27 at the Solaire Resorts and Casino in Pasay City. Hajime Koso replaces Nobuo Izumina as IPC’s president, who will be assigned Director of Isuzu Body Corporation, an affiliate of Isuzu Motors Limited (IML).

A native of Okayama, Japan, Koso was most recently the president of Isuzu Motors Kyusyu Limited. He joined IML’s Domestic Sales Department in 1980 after receiving a degree in Social Sciences and Applied Economic from Hosei University in Tokyo.

In 1999, he was assigned Vice President for Logistics and Export of Isuzu Motors America. Four years later in 2003, Koso became IML’s General Manager for Asean Sales; then General Manager for North and South Americas Division in 2008 before assuming the same position for China and the Asean Division in 2009. Finally, in 2010, he was assigned Vice President of Isuzu Astra Motor Indonesia.

“The Philippine automotive industry is slowly setting up its pace. In the past two years, the country’s record for automotive sales has seen a significant growth which is probably due to the overall growth of the economy,” said Koso. “My previous assignment in Indonesia made me aware of the Asean market, the Philippines will be a challenging task but I think it will be worthwhile.”

Koso is confident on carrying on with the accomplishments of Izumina, which includes a record-high sales of 14,134 units in 2014, maintaining the number one position of the Isuzu N-Series trucks in the light-duty category, the introduction of the much awaited Isuzu D-MAX and Isuzu mu-X, and attaining a production and sales figure of 100,000 for the Isuzu Crosswind.

“In this competitive market, we need to constantly keep up or get left behind. Isuzu has always been ready for what’s to come – and for us to reap the benefits of this healthy economy, we vow to continue providing new and exciting products that will surely satisfy the consumer’s needs,” Koso added.


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