Unknown to many Filipinas, there are a number of misconceptions that surround hair care especially during the scorching summer season. For starters, they go out under the sun with their hair unprotected from harmful UV rays and pollution.
This should definitely not be the case as Delle de Leon, hair education manager of Kerastase Paris in the Philippines, advised at the launch of the premium brand’s latest product line, Fusio Dose.
“Basically, Filipinas do not put oil [on their hair]because it is very humid and hot. They think, ‘It’s so sticky it’s summer. So why will I put on oil?’” de Leon explained. “But we must put on oil and other forms of serum to protect our hair from external aggressions such as heat, air and water.”
Yes, even water can be bad for the hair especially those that are colored.
Besides this, she also noticed that Filipinas tend to leave homes with wet hair, and worse, they let “the environment do the drying.” According to the hair expert, such practice is a big “no-no.”
She said, “Shampoo opens the cuticles and the conditioner closes the cuticles. And then, the serum protects the hair strands.”
Thus, if a person does not condition and apply serum to hair, the cuticles are left opened. And if the hair is exposed to such conditions, all the dirt and dust will penetrate deep into the core, therefore causing damage from within.
De Leon also shared the proper way of caring for hair at home. “When you use conditioner, put it only on the lengths and the ends. Don’t put it on the scalp because the scalp doesn’t need it. The same goes with serum. If you are still worried that it will make your hair heavy, there are specific types of serum that are perfect for the humid weather—just like Kerastase’s Elixir oil mist line that is mild and light.”
So mild and light is this line of oil mists that one can apply it on the hair even up to 10 times a day.
“You can reapply, as long as you apply the correct serum that will not weigh down your hair,” she added.
The Kerastase official also took time in sharing the brand’s latest line, the Fusio Dose, which according to her can keep hair healthy and beautiful from within.
Offered exclusively at salons, Fusio-Dose is an intelligent combination of two potent products that solve multiple needs in a single treatment. It works by first expert matching followed by functional teamwork.
Upon analysis of the client’s hair condition, her own Fusio-Dose mix is personalized according to her primary and secondary hair needs, determining which among the Fusio-Dose formulas is her concentrate and booster.
The four Concentrates take action on the hair’s primary concerns namely damage, dryness, thinning, and color-treated. It contains active ingredients 100 times smaller than regular treatments—the perfect size to disperse into the core of the hair fiber, making results visible in its transformation.
And then, Boosters enact a specific hair-beautifying purpose like softness, reconstruction, shine, density and anti-frizz.
Twenty professional and tailor-made combinations can be done with the set of Concentrates and Boosters, each suited to a client’s specific hair need.