PHILIPPINE distributor of Kia vehicles, Columbian Autocar Corp. (CAC), announced it had a turned over a brand-new Kia Soul to the grand prize winner in its Drive to 20 First Quarter promo.
CAC explained the Drive to 20 raffle draw is a year-long effort that celebrates its 20th year in the automotive industry. From May to July, test-drive participants from various dealers nationwide had a chance to be one of the 20 monthly winners of a smart phone. Kia buyers also qualified for the grand raffle draw of the Soul—a crossover vehicle with a unique design and premium feel.
CAC President Ginia Domingo, Vice President for Marketing Dodie Gañac, and Premier Autoteck (owner of Kia Ortigas and Kia Sucat) President Augusto Camacho presented the Soul to raffle winner Ma. Lourdes Imperial, a doctor and homemaker from Quezon City.
CAC said the prize, a Black Cherry Soul, has become the third Kia model in the Imperial household in only two years. Imperial’s first Kia purchase was a Picanto, a subcompact, which was followed by the present-generation Carens, a seven-seat MPV. The Carens purchase qualified Imperial to the Drive to 20 promo, according to CAC.
“We wanted to bring something experiential and memorable that both our loyal and potential Kia supporters can appreciate. The Kia Drive to 20 promo proved to be a welcome treat,” Gañac said.