COLUMBIAN Autocar Corp. (CAC), distributor of Kia in the Philippines, announced it is set to join the PBA professional basketball league as its application has been approved by the PBA Board of Governors.
“We are elated to receive word of the acceptance of our application to join the PBA and thank the board of governors for their vote of confidence,” said Ginia Domingo, president of CAC.
She added that the basketball community can look forward to more exciting times ahead with Kia’s entry into the PBA.
“Kia joining the PBA bodes well for the game, given the renewed interest and popularity of the league. It is yet another testament to the success of Kia’s global strategy of engaging our customers through sports marketing. With our entry into the PBA, expect us to live up to Kia’s marketing axiom as the brand with the ‘Power to Surprise,’” Domingo said.