KIA Motors America (KMA) said its Soul has for the second straight year achieved the highest ranking in the Compact Multi-Purpose Vehicle category in the J. D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study examines satisfaction level of new-vehicle buyers based on ratings of design, performance, comfort, features and style.
Since this year’s study puts a premium on the importance of technology in today’s cars, Kia said the Soul achieved the highest ranking because of a variety of features being offered in its base, Plus and Exclaim trim levels that are available in the US.
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