KIA Motors America (KMA) said its Soul has for the second straight year achieved the highest ranking in the Compact Multi-Purpose Vehicle category in the J. D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study examines satisfaction level of new-vehicle buyers based on ratings of design, performance, comfort, features and style.

Since this year’s study puts a premium on the importance of technology in today’s cars, Kia said the Soul achieved the highest ranking because of a variety of features being offered in its base, Plus and Exclaim trim levels that are available in the US.

The carmaker added that also placing high in the rankings with second-place finishes are the 2013 Kia Optima and Rio in the midsize and subcompact segments.

KMA said it recognizes the prestige of such achievements, saying that “Kia’s rankings in the J. D. Power APEAL Study are a tribute to the tremendous strength of our model line.”

KMA said the rankings from the 2013 APEAL study are based on responses from more than 83,000 purchasers and lessees surveyed after the first 90 days of ownership. Vehicles are evaluated across 77 attributes, including overall mechanical, performance and design quality.

In the Philippines, Kia distributor Columbian Autocar Corp. said its 99K Low Cash-out promo offers P99,000 all-in cash-out for the Soul LX 1.6 A/T, which already includes insurance coverage, and LTO registration and chattel mortgage fees. The promo is available only through purchases made via Maybank.


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