The vision that stemmed almost half a century ago of bringing the good life to a big number of Filipinos gave rise to the Araneta Center, a 35-hectare commercial area in the heart of Quezon City. The boxing bout between Muhammad Ali and Joe Frazier dubbed “The Thrilla in Manila” held 30 years ago at the Araneta Coliseum, dubbed as the world’s biggest indoor arena in the 1960s, made the center even more popular.
Once again, the Araneta Center is setting the standards to give Filipinos a world-class performing arts venue as it inaugurates the Kia Theatre, formerly known as New Frontier Theater. The newest landmark in Araneta Center that is undergoing a massive 20-year redevelopment features a 2,385-seating capacity and state-of-the-art audio, visual and lighting technologies, as well as features that make for an exceptional entertainment experience