Trick-or-Treat for Unicef is back to bring special meaning to Halloween and give children a unique opportunity to learn the value of helping others.
Now on its third year, the campaign empowers kids to be superheroes by collecting funds in a special Unicef box as they go door-to-door this Halloween. Since 2012, Filipino children and families have raised P750,000 to support the organization’s programs for vulnerable children in the Philippines and worldwide.
In partnership with Toy Kingdom, this year’s campaign focuses on emergency preparedness. The Philippines is one of the most high-risk countries in the world for natural disasters, and many of those most vulnerable are children. Super Typhoon Yolanda, which devastated much of Central Visayas last November 2013, affected 14.1 million people—half of whom were children.
The money raised through this year’s trick-or-treat will help ensure that essential supplies like water and hygiene kits, education kits, and temporary learning and play spaces reach children immediately after a disaster hits.
“Unicef relies entirely on voluntary donations to fund its programs for children,” said Michelle Borromeo, head fundraiser at Unicef Philippines. “No matter how small, every contribution counts and helps saves children’s lives.”
The grand event launch of the annual Halloween campaign was held in SM Southmall on October 4 featuring games and activities. There was also a special performance from Unicef National Ambassador Gary Valenciano.
To participate in the campaign, children—with their parent or guardian—can register and claim their free donation kit at any Toy Kingdom branch nationwide until October 31 or until supplies last.
All donations may then be turned over to any SM Bill Payment Counter located in SM Department Store, SM Supermarket, SM Hypermarket and Savemore locations nationwide.