AFTER reaching their 10 million mark of international visitors, the Korean government has now set a higher goal to welcome 13 million foreign travelers in their country by the end of the year.
To help reach this number, the Korea Tourism Organization (KTO) in Manila has launched its own press club in the Philippines on June 23 at the Manila Peninsula in Makati City, to assure that Filipinos are well-informed of the different tourist attractions found in the Korean Peninsula.
As the government agency commissioned to promote the country’s, KTO aims to strengthen the coverage of Korea’s tourism with the help of different media organizations in the Philippines.
“The number of Filipino travelers to Korea in 2013 reached more than 400,686, a 20.9 percent growth rate compared to the previous year,” said KTO’s marketing coordinator, HyeJin Jang.
“This strong growth could not have been possible without the great help and cooperation of the media through public information,” Jang added.
With the creation of Korea Tourism Press Club (KTPC), various cultural and promotional events launched in the country are expected to reach a wider audience and forge a closer relationship between the Philippines and Korea.
With the introduction of tourism ambassador, actress Jessy Mendiola last February, the Korea tourism road show last May, together with other tourism campaigns launched in the country, KTO has seen an immediate increase of Filipino travelers to Korea, especially in the months of April, May and June.
“Our presence will be beneficial to travelers wanting to know more about Korea as the best leisure destination,” Jang declared.
Filipinos embrace K-Animation
As part of their efforts to raise awareness of their culture in the Philippines, the Korean Embassy’s Korean Cultural Center and SM Megamall partnered to mount the K-Animation exhibit that gave mall-goers a rare opportunity to discover this aspect of Korean culture.
Beloved K-Animation characters Pororo, The Little Penguin; Pucca and Garu; Hello Jadoo; Cloud Bread kittens Hongbi and Hongshi; Canimals, and Tayo the Little Bus, delighted kids of all ages during the Korea Embassy’s Korean Character Exhibition: The Delight of Korean Animation World staged at the SM Megamall Atrium, Mandaluyong City.
The event showcased toys and creative displays of beloved Korean animated characters. Kids also had fun playing traditional Korean games like tuho, wherein participants try to throw arrows into a large jar; and jegichagi, the Korean version of sipa. They also enjoyed a dance-off of Psy’s iconic “Gangnam Style.”
Korea Embassy’s Korean Cultural Center (KCC) Director Oh Choong-suk, KCC General Manager Lee Du Kyung, and Korean Copyright Commission Director Tae-Won Cha graced the event, and were warmly welcomed by SM executives led by SM Senior Vice President for Marketing Millie Dizon and SM Megamall Manager Joyce Sy.
The Korean Character Exhibition: The Delight of Korean Animation Character World is one of the many enriching cultural events by the Korean government in the Philippines.
WITH A REPORT FROM SHEILA MAÑALAC