Motorcycles have earned their place as the new king of the Philippine roads, having emerged as the vehicle of choice for thousands of Filipinos. Each day, Filipinos on motorbikes manage to drive through the worst of traffic gridlocks and reach their destinations safely and on time. Many of them ride KYMCO motorcycles, which has become a trusted road partner of many Filipino motorists.
Taiwan-based KYMCO has quickly won the loyalty of Filipinos for its reliability, durability and adaptability, perfectly fitting the lifestyle of Filipinos. It proudly bears the Taiwan Excellence seal, attesting to its superior quality that has made it a leading brand in Europe, Spain, Italy, France, Germany and Taiwan.
Tseng, Nai Kaung, president of KYMCO Philippines, said that the company has been in the Philippines for more than five years, during which it has modified and customized its motorcycles to meet the needs and wants of Filipinos. In its existing plant in the Philippines, KYMCO is able to tailor-fit its different motorcycles for the local market. Its products meet the needs of different segments of the market—whether the low, middle or high-end of the market, even catering to different lifestyles.
“Our chief goal is to satisfy our customer’s desire and need for safety, convenience, and entertainment. To achieve this, we combine different parts that we source from Germany and Japan to create reliable motorcycles,” Tseng explained. The company has a good global supply network, which allows it to produce vehicles that meet various client specifications all over the world. It is also able to combine different technologies from Germany, Japan and Taiwan.
Beyond designing superior motorcycles, KYMCO also focuses on making the customer feel special. It has a team to engage its customers through exciting events. One of these is a special and exciting ride that smashed the current world record of 230 motorcycles in the Guinness World Record. KYMCO and nearly 300 of its customers biked in Tagaytay and broke the existing record. “We want to have special, fun and exciting events that our customers will love,” said Tseng. Participants of the event are properly acknowledged, as KYMCO considers them its partners.
In everything it does, KYMCO endeavors to live up to its slogan “Better than Best.” This commitment is evident in its products and services, which has been recognized by various organizations. It boasts the Ideal Motorcycle Maker of Taiwan title, and is named as the top in the Distributor Survey of French Motorcycle Magazine.
Tseng added KYMCO will strive to launch products and services that will meet Filipino motorists’ evolving needs with their affordable and reasonable prices. He is confident that Filipinos will appreciate the superiority of KYMCO motorcycles and its ability to meet their needs on the road. Given the proximity of the Philippines to Taiwan, there is no doubt that Filipinos will always be among the first to experience the innovations that KYMCO comes up with.