LandBank, Smart launch financial program


Still another 4Ps program between Land Bank and SEMI is the P1B in loans for beneficiaries of Conditional Cash Transfers wanting to start their own SMART eLoad business. Just like the auto-savings in this article, the eLoad aspect ‘is the first-ever CCT project with a bundled credit livelihood and savings components geared to cultivate the culture of savings and build the beneficiary’s self-worth and self-esteem’ according to LBP President Pico. This is way better than the usual dead-end custom of handouts to the poor, since this encourages them to entrepreneurship. Props to Manny Pangilinan of Smart for coming up with this one ‘for our countrymen who need to break out of cycle of hardship,’ as he put it. The 4Ps program would make it the largest PPP in mobile space and the world’s first of its kind out of 40 CCT ever, making this a world beater. MVP, Smart and LBP are a pretty hard act to follow: Autosavings, access to credit for livelihood, financial services all via mobile.

Cesar Gorospe,


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