Last few days of Magnum Manila

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FILIPINO ice cream lovers only have until July 26 to enjoy the host of Belgian chocolate-coated ice cream creations at the swanky Magnum Manila at SM Aura in Taguig City.

Celebrity brand ambassador Raymund Gutierrez explains, “We launched Magnum Manila in 2014 knowing that it’s a one year pop-up concept, the same as other pop-ups in London, Stockholm, Cannes, Bali, Rio and other countries. Now that we are on the final stretch, we want to thank everyone for making the Manila pop-up a global benchmark.”

Brian Chanyungco, Magnum Manila senior brand manager, adds, “We are very honored that Magnum Manila became a pattern around the world, particularly for Southeast Asian pop-up stores.”

Launched on April 8, 2014, Magnum Manila treated Filipino pleasure-seekers for 15 months with its signature Make My Magnum where one can customize their favorite Magnum bar to their liking.


Besides serving other different ways of enjoying the Belgian ice cream as designed by award-winning pastry Chef Miko Aspiras, Magnum Manila also served a full menu of soups, salads, pastas, burgers and other entrees from Chef Him Uy de Baron.

The complete Magnum Manila experience will still be available until its last day on July 26, and the public is invited to immortalize their visits by posting the hashtags #MagnumManila and #MagnumNowOrNever on Facebook, Twitter, and Instagram.

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