In 1952, then small-time business owner Lovie Yancey established Fatburger and began making custom burgers with the idea of creating a culture of fast food big burgers that can be a meal in itself. Every meal is cooked-to-order, which distinguishes Fatburger among other fastfood joints.
Three decades later, Yancey began offering Fatburger franchises and in 1990, sold Fatburger to an investment company which helped the brand spread like wildfire around the country. In 2003 Beverly Hills based Fog Cutter Capital Group Inc. acquired Fatburger, paving the way for the chain to be present in 19 countries, including the Philippines.
Fatburger offers a full line of burgers, angus beef hotdogs, buffalo chicken, sides, salads, and sandwiches—perfect with hand-scooped milkshakes made from real ice cream, freshly made onion rings and fat and skinny fries that are cooked in 100-percent cholesterol-free oil. It also offers a vegetarian burger option.
Those who want something filling in the morning, can enjoy a bacon and egg sandwich in English muffin for brunch while those who want to end their night with a bang can feast on a Triple Burger with a beer or two.
“For 60 years, Fatburger has been living up to its name in serving the best and freshest burgers. And we believe that Filipinos are ready to taste this legacy,” said Jack Halaby, COO of Fatburger Philippines.
Fatburger prides itself with its modern contemporary while preserving its Los Angeles interior. To add to that, customers are entertained with the music that best represent Californian soul.
“We’re definitely excited to introduce the last great hamburger stand to the Filipinos and let them have the build-your-own burger experience,” Halaby finally noted.
Fatburger is open everyday from 11 am to 12 midnight at Street Side, Glorietta 2 Palm Drive, Makati.