Major online retailer Lazada is supporting local designers and upcoming brands by offering the unique opportunity to create their own online shop-in-shop.
Through this marketplace model, brands can leverage on Lazada’s popularity and operational expertise, as well as reach customers beyond the traditional offline infrastructure.
Lazada also introduces premier fashion items to Southeast Asia such as Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Smaller retailers benefit from Lazada’s traffic through Lazada’s strong customer base, as well as from specific campaigns like the Lazada fashion week where local designers were able to present their products to a broad online audience.
“We are very proud to announce the launch of our new fashion marketplace today. This marks a huge step forward on our way to become Southeast Asia’s shopping destination with the broadest assortment available on one platform,” said Maximilian Bittner, chief executive officer of the Lazada group.
Lazada is on its way to becoming Southeast Asia’s number one fashion shopping destination with more than 20,000 fashion items already available, 700 well-known local and international fashion brands online including Nike, Marc Jacobs, RayBan, among others. It also supports local designers and smaller brands through Lazada’s unique fashion marketplace model.
Lazada initially offered consumer electronics, household goods, toys and sports equipment.
Due to existing infrastructure, Lazada is able to grow its offerings very quickly. Many more items, new sub-categories and new shops are added every day to ensure customers will find all fashion items they look for on their website.
“We saw a growing demand for fashion items and responded to this need right away. This is a logical step that follows our customer-centric approach. We want to serve our customer’s needs in all areas of their lives,” Bittner said.