• Leica’s picture-perfect 1st bday in PH

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    Becky Garcia

    Becky Garcia

    It was a celebration of photography as Leica Store Philippines marked its first year in the country on November 6 at the Greenbelt 5.

    Highlights of the event were the launch of the new Leica SL Camera and the unveiling of its in-store gallery featuring its first exhibit dubbed Fade Into Light.

    Welcoming guests and friends from the media were Leica Camera Asia Pacific Professional System Manager Sim Tiak Siew and Senior Marketing and Public Relations Manager Gracia Yap, who both flew to Manila all the way from Singapore. They were joined by Leica Store Philippines General Manager Edith Dychiao and Lucerne Managing Director Ivan Yao.

    (From left) Leica Store Philippines General Manager Edith Dychiao, Edwin Ong, Rolex General Manager Wolfgang Weilbach, Beyond Creatives’ Maureen Castañeda and Hildebrand Barcarse

    (From left) Leica Store Philippines General Manager Edith Dychiao, Edwin Ong, Rolex General Manager Wolfgang Weilbach, Beyond Creatives’ Maureen Castañeda and Hildebrand Barcarse

    Living up to the philosophy of Leica, the new Leica SL promises to take photojournalism to the next level. It features an electronic viewfinder that utilizes EyeRes technology. It has a latency time below the threshold of perception, an impressive resolution of 4.4 million pixels and a magnification reminiscent of a medium format camera. It also has the high-performance Maestro II series processor that allows photographers to capture even the fastest-moving objects.

    Showing how Leica cameras turn stories into photos was Fade Into Light, a travel photography series by AP Murillo and Raul Echivarre that captures the act of gathering fish in Currimao, Ilocos Norte.

    It was also an event for a cause, as part of the proceeds went to Sitio Remedios Heritage Corp., a non-profit organization that is dedicated to funding the education of the fishermen’s children.

    Dychiao proudly said that the first anniversary of the Leica Store in Manila marks an even better celebration of life through photos; and they look forward to many more years of serving the imaginative Filipino hobbyists and professionals.

    Congratulations Leica for taking beautiful photos!

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