Lenovo focuses on innovation to stay on top


Backed by annual budget of $1.5B for research
CHINESE multinational computer technology firm Lenovo said it is focusing on engaging with its customers and creating products for different market segments continuously in order to stay on top, backed by a yearly allocation of $1.5 billion for research.

According to Ivan Cheung, Lenovo’s executive director and regional general manager for Central Asia Pacific (CAP), the company believes that innovation allows them “to better serve the clients and provide them what they need.”

Phab 2 Pro (inset), a Tango-enabled smartphone with an augmented reality, and VR-ready Lenovo Legion 7920 laptop, the company’s PC brand dedicated to the gaming community, are the latest products from Lenovo offered to the consumers. PHOTOS BY LENOVO

“With a history of ‘firsts’ and pioneering leadership that is rooted in genuinely listening to customers and through analysing data, we will continue to provide cutting-edge technologies to cater to different users’ needs,” he said during a recent visit to Lenovo Philippines’ office in Taguig.

He further stressed that customer centricity is a vital part at Lenovo, saying they take engagement with their customers “seriously.”

“By addressing their needs at every touchpoint – from product inquiry, the actual purchase of products, to the after-sales experience – we are confident that the experiences we create are highly relevant, no matter for consumers or business users,” Cheung added.

Meanwhile, Lenovo Philippines country general manager Michael Ngan said creating new products gives the company the edge to stay on top.

“To stay on top of a competitive market, we do our best to keep our core business strong and leverage our strengths. Part of the strategy is to create products for different market segments continuously,” he said.

For the past months, Lenovo has been actively releasing a wide range of products catered to different kinds of enthusiasts and professionals, including Legion, the company’s PC brand dedicated to the gaming community. It also released Kaby-Lake powered ThinkPad devices designed for the working professionals.

As for smartphones and convertibles, Lenovo respectively brought in the Phab 2 Pro – a Tango-enabled smartphone with an augmented reality (AR) feature – and the Yoga Book, which is geared for both productivity and creativity, through its touch glass surface allowing users to type, write, or draw digitally.

Aside from creating innovative products, Cheung also believes in active communication between the team members of its recently-formed CAP unit—made up of Lenovo offices based in Hong Kong, Taiwan, Korea, Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, and the rest of Asia. Cheung is also confident of bringing more growth and improving the company’s quality of service in the country.


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