WITH the “Black Mamba,” or Kobe Bryant on its side, multinational technology firm Lenovo is determined to seek a slice or even dominate the country’s mobile phone market in the next four years.
JD Howard, Lenovo vice president for mobile Internet and digital home business operations and worldwide business development, said that the firm aims to make its presence strongly felt in the country.
“We want to be the market leader eventually, but of course we want to start as the third biggest or second player,” Howard told reporters in a press briefing.
When asked on the timetable to achieve the goal, Howard said this will take three to four years.
“We will see it progress as long as we continue with the momentum . . . This will happen in three to four years,” he added.
Howard also expressed confidence that Lenovo could capture the Philippine market with the uniqueness of its products compared with those of the other players.
In doing so, Howard said that the company decided to partner with National Basketball Association superstar Kobe Bryant by making him its brand ambassador.
“With the entry of our smartphones in the country, we want to make our presence strongly felt through none other than our brand ambassador Kobe Bryant,” he added.
Asked why Lenovo chose Bryant, Howard said that the basketball superstar exemplifies the qualities of Lenovo Mobile’s lineup of smartphones.
“His dedication, his passion and his outstanding performance on the court epitomizes the power and elegance of our products,” he added.
Lenovo brought Bryant in Manila to unveil its Walang Iwanan day, wherein he inspired his fans with his love for the sport and dedication to constantly improve his game and performance. Kobe unveiled Lenovo Mobile’s flagship innovations, headlined by the ultra-sleek and powerful K900 smartphone.
“Just like Kobe’s all-star performance, Lenovo Mobile’s cool gadgets combine power and elegance,” Howard said.
The Lenovo A390, A690, A706 and K900 all run on the latest processors and Android mobile operating systems, taking smartphones to the next level of technology and sophistication. For her part, Vicky Agorrilla, Lenovo Philippines country general manager, said that the company is always looking at expansion opportunities for new products and markets.
“Lenovo is bullish on smartphones in the Philippines. There is a huge market potential for smartphones and with the brand recognition Lenovo has established in the PC [personal computer]space, we believe will help us quickly gain momentum in this segment,” she added.
Ritchie A. Horario