Lexus performance, crafted to the extreme

Crafting exceptional performance vehicles for luxury automaker Lexus requires commissioning the meticulous work of its Takumi masters. With at least 25 years of training, Takumi possess a rare blend of skill and spirit, have a passion for excellence and will stop at nothing to achieve it.

This combination of relentless attention to detail and high-performance is highlighted in Lexus’ new national marketing campaign, launching today. The campaign, called “Performance, Crafted to the Extreme,” showcases the Lexus LC 500, RC F and GS F from production to pavement, showing how high tech assembly coupled with Takumi mastery yields extreme exhilaration on the road.