LG Philippines aims to expand its share of the Philippine smartphone market by launching new handsets that will provide bigger screens, unique features and functionalities that will cater to the needs of a wider clientele.
“Asian consumers have been the biggest fans of smartphones with displays of more than five inches,” said Lawrence Kim, vice president of LG Electronics Philippines’ Mobile Communications division.
“A 5.9-inch unit which locks in power in its display, hardware and user experience, we trust that the LTE-ready LG G Pro 2, complete with the successful Rear Key, will exceed the high expectations of the Philippine market,” he added.
A study, conducted last year by global research firm Nielsen, showed that Filipinos spend an average of 171 minutes or almost three hours a day on their smartphones.
The Philippines continues to be one of the fastest-growing markets for smartphones in southeast Asia, according to Nielsen’s Informate Mobile Insights report.
In a separate study, TNS, a customized market research company, said all facets of mobile phone usage that include mobile browsing, social networking, chatting and checking emails dramatically increased in Metro Manila.
LG cited the major findings of both studies as a significant reason for its decision to launch the LG G Series to the local market, specifically the LG G2 Mini and the LG G Pro 2.
The LG G Pro 2 phablet features a 5.9-inch Full HD IPS display, as well as highly-developed camera functions and user experience features.
The size of the LG G2 Mini, literally a mini-version of the flagship LG G2, has been reduced to 4.7 inches, but it still holds the power and award-winning capabilities of its mother phone.
The size of Full High Definition IPS display has been expanded to 5.9 inches. Users can enjoy crisp and bright images on the large screen, and paired with the new 1 Watt Hi-Fi speaker which generates noticeably clear and amplified sounds, they get a superb multimedia experience.
The smartphone also runs on industry-leading hardware, comprised of a 2.26GHz Quad-Core Qualcomm Snapdragon 800 chipset with 3 giga bytes RAM. Sporting Android 4.4 KitKat and long-lasting 3,200mAh removable battery, users will be able to maximize smartphone usage efficiently and conveniently.
On top of the existing UX features in the LG G Series, the LG G Pro 2 comes are equipped with the new Mini View, for those who choose to minimize their displays, and the Dual Browser, for those who want to have two apps visible on the screen at the same time.
Last September, Google Philippines said that seven in 10 Filipino smartphone users never leave home without their device and 33 percent have spent more time online in the past six months than they did before that period.
It also said that the current smartphone penetration rate is now at 39 percent, citing market research firm Ipsos MediaCT’s recent survey on smartphone usage in the Philippines.
The survey said smartphones are affecting consumer behavior and giving businesses a new window for strategic marketing.
The survey found that a string of activities are most commonly done on smartphones including social networking and application use, and that 87 percent of survey respondents watch their videos on mobile.
A majority of smartphone users were also found to multitask while on mobile. They watch television, read a magazine, or listen to music while using the Internet on their device.
Online search stands out in smartphone usage: A sizeable chunk, 88 percent, do research for products or services on their phones. About 63 percent searched on topics such as product information, 53 percent on travel, 49 percent on restaurants and bars and 38 percent conducted research on apartments or houses.
Google’s search technologies connect millions of people around the world with information every day.