LinkedIn brings Lite app to SE Asia


GLOBAL professional online network LinkedIn expanded its mobile app service LinkedIn Lite to countries in Southeast Asia including the Philippines that have slow network access.

After its launch in India, LinkedIn moved its lighter version to the Philippines and Malaysia. It said it has more than 22 million users in Southeast Asia, of which 4 million are in the country and 3 million in Malaysia.

The company said LinkedIn Lite focuses on speed and simplicity to provide greater access and data-light solution for more professionals, job seekers, and students in the world.

Akshay Kothari, country manager and head of product at LinkedIn India, said the company realized that no matter how good, valuable and beneficial a product is, it loses its worth if people cannot use it. “Regardless of their device or location, we hope to level the playing field for all LinkedIn members,” he said in a statement over the weekend.

LinkedIn Lite is only one megabyte app and can now be downloaded in Southeast Asian countries, like Philippines and Malaysia. PHOTO BY LISBET K. ESMAEL

“LinkedIn Lite is now available through the web and the Android app, and includes key features such as newsfeed, profile, networks, messaging, and notifications,” the company said.

LinkedIn said Lite is “accessible by virtually any Internet-capable mobile device in the market” and even on 2G networks, while the Android app is “less than one megabyte” and can “reduce data usage by as much as 80 percent.”

The company said more than half of LinkedIn new members now sign up on mobile, and that it has seen growth in the number of job applications, without disclosing any figures.

LinkedIn currently has more than 118 million users in the Asia Pacific.


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