Local-entrepreneurs set to join major European exhibit

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The Department of Trade and Industry (DTI) expressed its full support for the country’s designers, and reassured them that the agency will continue to provide them with updates on product development and promotion to help them market their designs.

Trade and Industry Undersecretary Ponciano Manalo Jr. said that DTI is planning to develop young local designers and give them opportunities to participate in trade shows outside of the country.

Manalo cited the recently concluded Manila FAME networking reception where well-known international designers shared their insights and ideas with their Filipino counterparts.

The Manila FAME is an exhibit that “stages exceptional craftsmanship, quality and innovation by the country’s leading creative entrepreneurs,” DTI said in a statement.


The exhibit ran from October 14 to 17 at the SMX Convention Center in Pasay City.

During the exhibit, participating entrepreneurs were given technical assistance in product and merchandise development. The sessions were headed by Budji Layug’s product development mentoring and Kenneth Cobonpue’s market coaching.

“As the premier platform for Philippine design and craftsmanship, Manila FAME has played an important role in building the Philippines’ image of Asia’s creative epicenter and a top-of-mind sourcing destination that has opened countless opportunities for our homegrown designers and entrepreneurs,” Manalo said.

Paris-based home trade show Maison&Objet has chosen Manila FAME as its sole trade show event partner, according to Manalo. One of the “biggest and most important events” for interior design and decoration in Europe, the show is set to hold its first Maison&Objet Asia from March 10 to 13 next year at the Marina Bay Sands Expo and Convention Center in Singapore.

“We had this opportunity to work together during the Paris fair. The partnership was very positive. We decided that this [partnership]is a good opportunity co-promote both events, and try to mix experience and do something together,” Maison&Objet Director General Philippe Brocart said in a statement.

“We consider that the design from the Philippines is unique and brings value for visitors, buyers and interior designers,” he said.

Brocart added that he was impressed with the Manila FAME and saw many exhibitors who are also participants at the Philippine design pavilion in the said Paris trade show.

He further said that there is a potential for Philippine products to enter the European market because the country has unique products, which are not found in Europe.

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