Proudly Filipino leather brand McJim Classic Leather has officially rolled out its international campaign shot in the historic and cultural city of Montreal in Canada. Brandishing its world-class products against a spectacular metropolitan backdrop, the company hopes to solidify its status as a global brand.

A team from Modeles LCP, a boutique modeling agency that exclusively represents male models in North America, conceptualized and directed the campaign shoot along the cobblestoned streets of Vieux-Montréal or Old Montreal.

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