After being named as finalist in 2015’s “Diversity Campaign or Initiative Category” at the US-based Cynopsis Social Good Awards for the highly acclaimed, provocative and original docu-series, I’m Asian American And…, Philippine music channel MyxTV is nominated anew in the same category in this year’s awards, this time for the show, The Doll Life.
Cynopsis recognizes contributions ranging from sustainability partnerships to diversity campaigns, environmental initiatives, and more. MyxTV, the only English-language multicultural Asian American entertainment network available in the US, faces strong competition in the category of this year’s Best Diversity Campaign or Initiative Category. Fellow nominees include: JetBlue Airways for KaBOOM! Playground with The Pride Center; MTV Decoded; and Nielsen and Special Olympics: International Strategic Alliance.
“Giving back to the community is more important than ever, so it is the perfect moment to commemorate all the good works from brands, networks and digital entities,” said Cynopsis Associate Publisher Roberta Caploe in a press release, which ABS-CBN International shared with The Manila Times.
Premiering in October 2015, The Doll Life is a reality series that follows the activities of dolly fashion house, Dolldelight, run by designer Cyril Lumboy. She and her team go through the chaos and drama of putting on fashion shows at Japanese pop culture conventions while keeping up with the challenges of their personal lives.
Among other networks and companies nominated in this year’s award are A+E Networks, Arby’s, Cartoon Network, CNN, The Dannon Company, Deutsch Inc, Discovery Communications, ESPN, FedEx, FOX Sports, Litton Entertainment, MLB, NBCUniversal, Netflix, Sony Pictures, Time Warner Cable, Univision Communications Inc., and Viacom.
“We endeavor to be consistently socially conscious as far as our content is concerned and we are thankful that Cynopsis has recognized that with our nominations in the last two years,” said Myx TV General Manager Miguel Santos.
The Cynopsis Social Good Awards is slated on April 7 at The Yale Club in New York City. The Doll Life airs Tuesdays on MyxTV.