For the second year in a row, the Filipino community in the United Arab Emirates awarded express delivery and logistic company LBC the Preferred Freight Forwarding Company Award and Best Marketing Campaign of the Year, for LBC’s “Padama sa Padala.”
Hosted by The Filipino Times, the first Filipino-centric publication in the Middle East, the awards is already on its second year and puts focus on brands that highlight the values and hard work demonstrated by Filipinos.
For 2016, the event drew voters together to recognize the world-class and dedicated organizations and personalities that reflect Filipino ingenuity, with over 165 brands competing for recognition. Voting took place via a public voting system that took into consideration the exemplary ways brands and individuals contributed to the causes and interests of Filipino migrants and communities.
Judges included community leader and engineer Mary Jane Alvero-Al Mahdi, CEO of Prime and Geoscience Testing Laboratory; Lou Olvido-Parroco, a senior level HR director with over 20 years experience in management and human resources; Ken Fortun, project consultant at MyGMA Pay TV Service; and Jojo Dass, editor at The Filipino Times.
Nominees were joined by key members of the Philippine Diplomatic Corps, representatives from the UAE government, Filipino community leaders, officers of the Philippine Business Council, officials of the Bayanihan Council, and The Filipino Times partners and advertisers.
“We pride ourselves for offering a brand experience built on trust and a lasting connection with our customers that will translate into something that they can always rely on. Rest assured that we will strive harder to give our customers the best sending experience and ensure that their padama will be sent with every padala,” Agalo-os ended.